Search Engine Optimization – SEO Help

The WOW Factor

You have an awesome product.

You have a web site that is easy to navigate even though most of your customers can’t read above a 6th grade level.

The search engines love you. You have top positions on Google, Bing, Yahoo and all the others.

You have an affiliate program that tracks everything. You know what ip address a hit came from 3 years ago and where it came from and if it was a hit from a direct call, a search engine, a normal link or an affiliate.

Unfortunately your conversions suck and you aren’t making any sales to speak of.

What’s the problem?

Well if we eliminate price points that are out of whack and that maybe nobody wants what you are selling then the last problem is what we call the WOW factor.

When a visitor hits your site he should immediately see something that makes him say out load. “HOLY SHIT” Come in here Mary and look at this!”

If you aren’t making your customers say “WOW!” when they hit your site then you are losing customers.

You might ask what is a wow factor?

Some examples of the WOW factor:

The Oxi Clean commercial done by the late great Billy Mays. When that tank of blue water instantly turns clear everyone who sees it says “WOW!”.

The Robert Palmer Videos like “Addicted To Love” and “Simply Irresistible” with the models all having that same look and clothing. It must have been good because to me it seems that “Deal or No Deal” on the Game Show Network has now ripped off that look.

Not to beat a dead horse but the Michael Jackson Video “Thriller”

Python Video when they put up one of the first live sex shows on the Internet from Amsterdam.

All these things have a shock factor that just make us want to see more. If your website isn’t doing that then you need to think about what would make people just blurt out “Holy Shit” when they see it.

One thing to remember when trying to figure out your WOW is to make it relevant to the product or service you are marketing. So don’t show a laundry WOW on a site that markets novelties.

This doesn’t mean that you don’t need a tour or a lot of technical or personal information on your website it does mean that before you get them to take a look at the details you are going to have to instantly capture their attention.

I see a lot of adult oriented sites that open with a picture of a nude woman… well you know… big deal we have all seen that before. Novelty shops all show their products. Big Whoop there…

Come up with something original and you will at the least get people to look deeper into your site. You may even want to set a cookie to have them bypass the WOW and go straight to the content once they have seen the WOW the first time. Of course they may want to show their friends so maybe a bypass would be easier..

I am now experimenting with multiple sites,  one is just set up for the search engines and the WOW and the other is the in-depth details and content. That way your customers that just want to get to the meat of things can go to the secondary site where they get that info and can order.

BUT WAIT THERE’S MORE!

You only get one chance to make them say WOW so spend at least as much time figuring out what will do that,  as you do building links, doing search engine optimization and tweaking the technical portions of your site.