Thanks to the diligence of an affiliate marketer, it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief, slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
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Especially in economic turmoil, search is more trackable than any other ad format,” according to David Hallerman, senior analyst at eMarketer. “At this stage, it is a tried-and-true format that is supporting online growth.