Search Engine Optimization – SEO Help

First let me say with minimal changes this method will work for almost any site. Catalog store sites to Adult sites.  Any site with multiple categories of content and – or lots of content work very well. If you are wondering about the  basic settings and modules I use please take a look at my previous blog articles on this subject at both  http://www.linksareblue.com/ here and also on various blogs and bulletins on the Internet.

Let’s assume that you have your on-page optimization done for the web site you want to promote. I am going to  use my online pharmacy as a real world example.  Both the blog site and the pharmacy have only been online 3  months and both are on info domains. I will be supplying you with a lot of material that is pretty much background  information so you can see what else is going on aside from just the blog promotion.

The basic information here will be about the blog located at http://onlinemedicineblog.info/ and the pharmacy at:  http://www.onlinepharmaceuticals.info

KEY PHRASE INFO:
The keywords that I am targeting are:

Buy Cheap (DRUG NAME) No Prescription Butalbital Medications Free shipping
Buy Cheap (DRUG NAME) Free Overnight Shipping
Cheap (DRUG NAME) Free Overnight Shipping
Cheap (DRUG NAME) Free Shipping
(DRUG NAME)  Free Shipping

I also am targeting all the variations of these terms.

SITE PAGES:
There are approximately 150 total pages and about 90 or so English language pages on the site. Right now Google  has indexed 93 pages using the site:onlinepharmaceuticals.info and 139 pages using the  site:www.onlinepharmaceuticals.info command.

PRESENT STATS:
At the moment (06-29-2009) my stats are as follows:

9 First Place Rankings
97 First Results Page Listings (Top 10)
179 Top 20 Listings
257 Top 30 Listings

Not bad for an info domain that’s only been up about 90 days.

OTHER PROMOTION METHODS:
1.  I set up links…the same ones that I sell at http://www.free-text-links.com to the main pharmacy site and the blog.
2. I put up articles announcing the new site on twitter, myspace and on 5 or 6 of my other unrelated blogs.
3. I aliased a page containing the entire html version of the sitemap for both the blog and the pharmacy on a lot of  my domains.. Roughly I added it to 800 different domains for 30 days. This was used to kick start the site and these  were taken down after the first month. As a point of interest this works well but only in short bursts to get indexing  started it should not be used long term. If you want more info on how to do this read my article on aliasing pages  across servers so they appear on every domain. Please be aware that this can get you into trouble with Google if  you use it long term.

VALID SEARCH RELATED INFORMATION:
When you read the detailed information below realize that both the blog and the pharmacy are not trying to fool the  search engines. They are just extremely optimized for the products and all the optimization is valid for the page  displayed. This is not like saying guys like to hunt, fish and drive fast cars – guys also like to see pictures of naked  women, so therefore if you target pages to hunters, fishermen and fast car enthusiasts you will also be targeting  people who like to see pictures of naked women. This is probably true but the problem is that eventually if you get  ranked high enough for fishing and a human at Google visits your site and sees that you are about naked women  and not fishing you will get your site ranked lower or even banned. So be careful to only search enhance  information that actually pertains to the site being promoted.

SPECIFIC PHARMACY OPTIMIZATION:
Ok the first thing i did was a rewrite of all the drug description pages and the templates so that they wouldn’t be  considered duplicate content. This is very important.

Then I did my keyword research. I took a look at what I thought were the primary key words and phrases and then  ran them through some custom programs. These allowed me to come up with a list of about 300 words and  phrases related to the primary word like VIAGRA. To give you an idea the top phrases related to VIAGRA are:

viagra      10
impotence     10
education     5
overseas     5
erectile dysfunction     5
erection     5
viagra samples     4
Pfizer     4
deaths     4
erectile     4
sex     4
international     3
effects     3
men     3
ed     3
side     3
potency     3
performance     2
erectile dysfunction treatment     2
dead     2
sildenafil     2
search     2
Viagra claims     2
development     2
diabetes     2

You will notice that the number beside the phrase. That number is the relevancy factor of how related that phrase is to the main key phrase. The higher the number the more related it is.

I ran the top 300 for each drug and also each illness that it was used to treat and then got rid of all the duplicate  entries and used that list in both the blog and the optimization of the pharmacy sites pages. Most search engines  now look not only at the main phrase of the site in the title and content and descriptions but also look for related  terms when they determine the TOPIC of a page. So using related terms help a LOT.

Then using the rewritten drug info pages, descriptions and phrases I did my on-page optimization for the site.  Pretty simple so far isn’t it?

Ok that is the background information. Here are the specifics of how to now use this information to promote your  site using a blog.

ACTUAL BLOG PROMOTION:
There are 4 major sections of the blog, which are very important.

1. Links
2. Postings
3. Categories
4. Forums

If you take a look at http://onlinemedicineblog.info/ you will see that I first created a link category called:

! Online Pharmacy List !

The reason for the ! at the beginning and end is that i always wanted this link category to appear at the top of the  list. Most blog software automatically go in alphabetical order so this allows me to place all my drug related sites in  that top section. I do this for my adult and also my mainstream sites just so i can use one blog to promote multiple  sites.

BLOG LINK CATEGORIES:
When creating a link category please do NOT get LAZY and just create a title and think that is enough. It isn’t.

So when creating a category use the category names, descriptions and slug like i did in these examples:

Title: ! Online Pharmacy List !

Description: This Online Pharmacy employs a network of certified physicians and pharmacists who evaluate your  request, then dispense and fill your prescription, usually within 24 hours. Once the prescription is filled, your  medications will be shipped to you overnight via FedEx.

Slug: online-pharmacy
——–
When creating a link category please do NOT get LAZY and just create a title and think that is enough. It isn’t. When creating a category use the category names, descriptions and slug like i did in these examples:

Title: Headaches

Description: Medications to relieve mild to moderate to severe headaches. Medications include: Imitrex, Esgic  Plus-Generic, Butalbital, Fioricet and Motrin.

Slug: Headache

Notice that the description actually contains the information about specific links that will be located in that  category.

Make sure the description uses a lot of relevant phrases and make sure the slug is really a primary phrase, as it will  become a part of the URL. Having related or primary phrases in your URL will help with the rankings.

A well thought out description and slug can really help your SERPS so please don’t just do it fast to get it done. Do  your research and spend some time with it.  Make sure that you do this for every link category you create.

LINKS:
When doing your links it is almost the same as the categories, however the links serve 2 purposes one just for the  search engines to have something to feed on and the second to entice real human visitors to click the link.

So take a look at this example under Online Pain Medications:

Link Name: Buy Cheap Butalbital Online

Link Description: This medication is a pain reliever and sedative. It is used to relieve mild to moderate pain and  tension headaches.

If you take your mouse and run it over the actual link on the page you will see that it displays this description to  both entice the visitor to click the link and also for search engine indexing purposes.

This particular link goes to the drug information page at the pharmacy site:  http://www.onlinepharmaceuticals.info/product.php?prod=Butalbital

I also added a second link to the actual order form at: https://onlinepharmaceuticals.hsnsecure.com/order.aspx? prod=buta_50_30&st=7285&lang_iso=en&cid=&AspxAutoDetectCookieSupport=1

It is titled Butalbital Online Order Form and used the same description.

You should set up links like this for every page on your site, one link to the main information or description page  and another to the signup or order form related to that page.

POSTINGS:
This is an example for Tramadol
First choose a title: Tramadol Drug Information

Next come up with a description and an excerpt:
Tramadol is used to relieve moderate to moderately severe pain. It also may be used to treat pain caused by  surgery and chronic conditions such as cancer or joint pain. This medication is sometimes prescribed for other  uses; ask your doctor or pharmacist for more information.

The excerpt will appear in the summary post listing on your blog and also the related RSS feeds. The description  will appear as a part of your meta description tag.  Yes I know a lot of people say that tag isn’t indexed but I really  don’t believe that. There are very few sites in the top 10 that do not mention their primary key phrase in both their  title and Meta description tag. The worst case is that it still displays in the SERPS, so if it is good it will entice  people to click the link. This also reinforces my belief that Google does index the Meta description tag. I can’t  believe they would hold it in their database and not place some weight to is as far as relevancy to page content.

I use the same for both at the moment, as I believe that since they are in different positions on the page that one  reinforces the validity of the other when they are the same..

This post is located at: http://onlinemedicineblog.info/2009/05/21/tramadol-drug-information/
I won’t put the post here because it is just too long for this article but you can take a look at the link above and see  it. Notice how the page slug works as a part of the URL.

You will notice that this post is the drug patient information sheet. This could be the complete description of your  product in your catalog or an informational page about your site. There are a few things to remember when posting  the article. Always start it with a link to the site you are promoting using a primary phrase, in the example above this  is BUY CHEAP TRAMADOL ONLINE and is linked to http://www.onlinepharmaceuticals.info/product.php? prod=Tramadol

When posting you then need to choose a category to post to. In this case it is listed under Pain Medications. I am  experimenting now trying to find out if it works better to place a post in only one category and do a duplicate post  in other categories it relates to or to post the same post to multiple categories. So far I haven’t seen much  difference in any of my tests. Although I am sure if you used different post content to each category it would work  better… there are only so many hours in a day unfortunately.

Tags are next. I hate to admit it but I am very lax at doing tags. I should do more with them but it seems that the only  thing they are good for is when a user does a search on your main blog page for articles and if your post content  contains these tag words and phrases it will show up anyway. BUT… they really should be used. The tags I created  for this post were:

cheap tramadol free shipping pain medication tramadol

The last one… tramadol was probably not necessary, as it should pick it up in a site search just from the first tag  cheap tramadol.

The last item to deal with when doing a post is the Forum Post. Hidden on the bottom of the post page is a Link to  Forum option. This requires that you have a forum pre set up for this category of post. I forget that a lot but you can  save your work as a draft and go set up the Forum and then choose it to post to.

This post went to my category Pain Meds.

What this does is create a topic within that forum and then posts to your blog and your forum at the same time.  This makes life a lot easier. More on forums in the next section.

FORUMS:
If you want to make your life a lot easier then here are a couple quick tips:
1. Set global permissions to:
Guests => Read Only Access
Members => Full Access
Moderators => Moderator Access

I used to allow anyone to post to the forums without registering but the bot spam just got to be too much so I had  to make them register first. This saves me at least 30 minutes a day per blog.

2. If you have a lot of posts that go to a single category set it up right before you do your post and set the Display  Sequence to 1. This makes this topic appear as the default on your blog post page. This means you only need to  check the block there to automatically create the post and not have to go through the drop down menu to find the  correct forum to post to.

After all your postings are done you can then go back and reset the display order to whatever you want them to be.

These 2 tips will save you so much time you will not believe it. Ok on with setting up for forum posts.

This is just about the same as when you set up your categories on your blog.

PLEASE USE SIMILAR BUT DIFFERENT WORDING ON YOUR FORUMS FROM YOUR BLOG.

Below is how I set up this category as a Forum:
Forum Name: Pain Meds
Forum Slug: pain-meds
Forum Description: Information about Online Pain Medications including: Butalbital, Fioricet, Tramadol, Ultracet,  Ultram, Motrin and Celebrex.
——

Well this covers most everything you need to know about setting up your blog to promote your web site.

If you do not have the time to do it yourself, I do initial set-ups of the blogs for just 250.00 bucks with the plugins for  forums, search engine optimization and the Langit theme along with sample posts to get you started. So if your  interested you can email me at dively.joe@gmail.com and we can see what we can do to get you started.

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