Search Engine Optimization – SEO Help

Links are very important as we all know. However a lot of people I talk to about getting their sites listed higher in Google and the other search engines seem to think that links are the only thing they need to do.

Unfortunately the “Google Bomb” days are pretty much over now. We need to remember that our pages also need to be topically correct and target a specific key phrase and use a lot of words and phrases on our page that relate to our primary key phrase.

The word densities still matter despite what you may read or hear and so does word prominence and also the correct ratios in different sections of your web pages. As an example Title Tags, Meta Tags… Meta Tags aren’t dead either… The HEADING portions of your page, Link Text and URL names, the body text and also the alt tags on images. Even comments and CSS wordings can make a bit of a difference.

So you can have all the links you want pointing at your site using your primary key phrase people would search for and if your pages don’t reflect that topic well, you will not show up anywhere near the top of the results pages at Google.

Lets make it simple. Lets say we have a site about “Pets”. So Pets is our primary key phrase. The top words and phrases related to “Pets” are shown below in order of importance:

Primary     Related                    Rank

pets cats 11

pets     pets 11

pets     dogs 11

pets     fish 7

pets     reptiles 7

pets     birds 6

pets     cat 6

pets     dog 5

pets     pictures 5

pets     animals 4

pets     veterinarians 4

pets     puppies sale 4

pets     pet store 4

pets     horses 4

pets     pet 4

pets     puppy for sale 4

pets     kittens 4

pets     puppies for sale 3

pets     dog breed 3

pets     ukc 3

pets     dander free dogs 3

pets     kittens for sale 3

pets     akc 3

pets     puppies 3

pets     rabbits 3

pets     breeders 3

pets     catteries 3

pets     cfa 3

pets     classifieds 3

pets     pet supplies 3

These are all words the search engine would expect to see on your pages if your site is about pets. Now you need to translate this to your sites topic.

Once you have the list that relates to your site. Do a search using your primary phrase at Google. Take a look at the top 10 sites listed there. Go to each listing and write down their PR rank and make a copy of the source code of each sites listed page.

Now… take a look at their source code in all the sections listed above in this article. Start counting phrase usage for each site in each section. Then take a look at total phrase count for the pages and total word usage. The goal is to come up with a ratio of total words VS. key phrase usage for each section of their pages and also for the page as a whole.

The last portion is to now modify your page to be somewhere in the middle of all these ratios.

You still need links and lots of them, however if your page is right on topic AND you have links you will eventually work your way up to page 1 of the search engine results pages.

If you need any help with this please let me know and for 50 bucks I will run reports on your key phrase and compare your main page to the top 10 list above and send you back a hit list that will give you a good start.

Here is a sample of something you might receive.

A keyword frequency of 1 is suggested for the Title area. Your frequency is 2.0 right now so you might consider decreasing your Keyword count in the Title.

A word count from 5 to 7 is suggested for the Title area. Your word count is 19 right now so you might consider decreasing your word count in the Title.

A keyword frequency of 1 is suggested for the Heading area. Your frequency is 0.0 right now so you might consider increasing your Keyword count in the Heading.

A keyword prominence of at least 63% is suggested for the Heading area. Your prominence is 0.0% right now so you might consider increasing your prominence in the Heading.

A keyword prominence of at least 60% is suggested for the Link Text area. Your prominence is 39.7% right now so you might consider increasing your prominence in the Link Text.

A Keyword frequency from 1 to 55 is suggested for the Hyperlink Url area. Your frequency is 0.0 right now so you might consider using URL’s on your page that contain your Keyword phrase. For example, http://www.yoursite.com/your-keyword.html.

A keyword frequency from 1 to 3 is suggested for the Alt area. Your frequency is 0.0 right now so you might consider increasing your Keyword count in the Alt.

A keyword prominence of at least 63% is suggested for the Alt area. Your prominence is 0.0% right now so you might consider increasing your prominence in the Alt.

A word count from 590 to 780 is suggested for the Body Text area. Your word count is 321 right now so you might consider increasing your word count in the Body Text.

A keyword prominence of at least 56% is suggested for the Body Text area. Your prominence is 53.7% right now so you might consider moving your Keyword phrase closer to the beginning of the Body Text.

Let me know if you find this article useful. You can email me at dively.joe@gmail.com

Read original blog post