Search Engine Optimization – SEO Help

Link Popularity is the total number of websites that link to your website. A way of describing your link popularity is the use of (google) Page Rank. While this is not completely accurate. Link popularity is an example of the usage of “off page criteria” by major search engines to determine the quality of website content. In theory, “off page criteria” incorporates objectivity to search engine rankings of websites. Good link popularity can dramatically increase traffic to the website. Links are an excellent source of consistent and targeted traffic.

Link popularity plays an important role in the potential “visibility” of a website within search engine results pages (SERPs).Major search engines such as MSN, Yahoo! & Google use special link analysis systems to rank websites and individual website pages. “Back links” from other websites help define another website's reputation on the Internet. The essence of link popularity is that high quality and “important” websites will attract many more back links than will “less important” websites.